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Mercado Colaborativo was created by Amaranto, it is a farmer's market in Medellin, Colombia to give a space to local farmer's, artisans, artist, to promote and sell their products. The idea behind the project is to shine a light on the importance of consuming and supporting locals.
The two projects I was involved in was a bookmark to promote one of the markets, and the logo re-design a few months after.
The need for a re-design came from the old logo not fully representing the market as a whole.
It was focused solely on produce, while at the actual market there are a variety of products offered.
The main goal for the new logo was to represent the idea of separate pieces coming together to collaborate in and organic way and create one strong unit.
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